Networking Do’s and Don’ts in the Digital Age

✅ Do’s

Be authentic – Show genuine interest in others, not just what they can do for you.

Keep your profiles updated – LinkedIn, portfolio sites, and social media should reflect your current role and skills.

Engage consistently – Comment on posts, share insights, and celebrate others’ wins.

Personalize your approach – Send tailored messages when connecting with someone new.

Follow up – A quick “nice to meet you” or “thanks for the insight” strengthens

connections.

Offer value – Share resources, advice, or introductions without expecting immediate returns.

❌ Don’ts

Don’t spam – Avoid sending mass connection requests or irrelevant messages.

Don’t oversell yourself – Networking is about building relationships, not constant self-promotion.

Don’t disappear – If you only reach out when you need something, relationships will fade.

Don’t ignore etiquette – Be respectful of people’s time; keep messages concise and clear.

Don’t fake interest – People can quickly sense insincerity.

Don’t rely only on digital – Whenever possible, nurture relationships offline.

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